What is Xray?
Xray is an AI based decision-simulation platform to dramatically improve sales closure, resource hiring, project management and financial performance. This can be a ground breaking differentiator for any organization that is engaged in providing services across various domains e.g., IT, Legal, Healthcare, Financial, BPO etc.
WHAT PROBLEMS DOES IT SOLVE, FOR WHOM?
Executive Management: How to improve anemic cash flow despite so many ongoing projects? How to rationalize operating costs of various business units and departments?
Senior Management: Which business pipeline leads to pursue or drop, to improve closure rates? How to strike a balance between resource shortage vs excess bench? How to redeploy staff on revenue generating work? How to align staff skills and experience with current demand? How to ensure indirect costs are being completely accounted for?
Middle Management: How to improve project delivery and quality? What actions will improve the financial health of my projects? How to foresee downtime and proactively assign employees to new assignments?
WHAT DIFFERENTIATES XRAY?
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AI based deep learning models deliver very specific suggestions (aka nudges). They instruct which controllable levers to change in order to achieve different goals like Utilization optimization, Margin optimization, Cost minimization, Revenue maximization etc. without making committal decisions. Implementable actions presented in simple yet visually appealing ways.
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Connector architecture requires no change to existing systems. No duplicate data entry required as data is seamlessly syncronized into platform. Extremely economical, simple to use and rapid time to results. Available as SaaS and on-premise versions. Platform can also be used as a mini-ERP by early stage organizations. No known competitor offering its full spectrum of capabilities.
What is iCast?
Product that analyzes point of sale data with displayed media content and infers models. These models recommend media endpoints to advertisers for precise targeting at an extremely low cost per impression. Advertisers have complete control over which endpoints to select, how long the content is shown for, when the content is displayed, type of content (image/audio/video) and also draw inferences about the effectiveness of the media campaign.
What differentiates iCast?
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The use of AI/ML to use meta data about the product’s target audience and profile of audience at the media endpoint to come up with actionable recommendations on where, when, how long and what type of content to display. This allows for optimization of media spend and track effectiveness of media campaigns by running correlations with sales as well as using sophisticated models built out of the vast amounts of data collected.
