Offering:
AI Jumpstart

Business Category:
Pharmaceuticals Retail

Project Years:
2019-20

Problem/Opportunity

Shrinking product margins and increasing mainstream media costs mean that advertising has to be very targeted and effective in promoting higher margin items.

Outcome

Our AI based product gave a margin uplift of up to 5 percentage points and decreased cost per impression by almost 50%.

Execution

Used supervised machine learning to identify customer buying patterns using anonymized demographics and their real-time shopping cart items. Used Scikit-Learn to implement state-of-the-art algorithms to find patterns in buying behavior and ad effectiveness.